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Post by mdjuwel0203 on Nov 14, 2024 9:58:33 GMT
4. Mobile open rate Message open rates on mobile and desktop are different, so it’s important to track both. divide the number of messages opened on mobile devices by the number of messages delivered and then multiply by 100. Example If your message was delivered to 1,000 addresses and 100 recipients opened it on mobile devices, your mobile message open rate is 10%. The dots on the i's It is important to know that messages are opened on mobile devices and desktops at different times of the day. For example, on desktops, people open bulk sms master messages in the morning, during work, while on mobile devices they open messages in the afternoon and on weekends, during their free time. If you see that your customers respond better on mobile devices, then it would be wise to optimize the sending time by adapting it to your users' preferences. The SqualoMail app allows you to see on which devices the messages have been opened . In addition, by clicking on the number and then on Export in the functions menu, these recipients can also be exported. 5 . Mobile click rate ( Mobile click rate ) Mobile click-through rate tells us how often users click on links in emails from mobile devices. Formula for the calculation To get the mobile click-through rate, you need to divide the number of mobile clicks by the number of messages delivered and then multiply the result by 100. Example If the message was delivered to 10,000 addresses, but there were 500 clicks on mobile devices, this means that our click-through rate is 5%. The dots on the i's This is something most brands should still work on – the click-through rate on mobile is often lower than the click-through rate on desktop.
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