Post by account_disabled on Feb 17, 2024 8:29:42 GMT
a bullet point or a paragraph with get, the angle instantly becomes more customer-centric. The Dead Simple Technique for Writing Customer and Conversion Centric Landing Page Copy Use get generously when you draft your landing page copy. It will force you to focus on how your prospects will benefit from accepting your offer. This is a particularly good exercise when drafting headlines. Start with the word get and then simply write what your potential customers will gain if they accept your offer. You’ll of course have to wrestle with your headline and experiment with different angles and wording, but it’s a good way to get started. Some of the best performing headlines I’ve .
But you don’t always need to have get in the final headline copy. The Buy TG Database exercise in itself will help you hone in on the main benefits of your offer and how to convey them in a relevant and credible way. Here’s an example where a get headline significantly outperformed a vague question headline on a betting forum landing page: landing-page-copy-betting This technique also works well for sign-up form copy. If you want someone to give you their personal information, you need to give them a good reason to do so – “Join Now” and “Sign Up” are not good reasons – they are straight-up orders. By using the get approach here, you’ll force yourself to focus on the benefit of signing up, and not just the act itself. Here’s another example from that betting forum.
I used the get approach on the form as well and saw another significant lift. Notice that I changed both the form headline and the button copy to focus on the benefit of joining – not the act itself. landing-page-copy-leadgen There are many other instances where this technique can help you write better landing page copy. Bullets points, email subject lines, banner ads, pop-ups and PPC ads are all a good examples of test cases for the get approach. How To Get Started Go over your landing page copy and look for headlines, bullet points, buttons and forms that convey no value or that are just difficult to understand. Use the get technique to draft copy variations and then test them to see for yourself if it gets your conversions to the next level.
But you don’t always need to have get in the final headline copy. The Buy TG Database exercise in itself will help you hone in on the main benefits of your offer and how to convey them in a relevant and credible way. Here’s an example where a get headline significantly outperformed a vague question headline on a betting forum landing page: landing-page-copy-betting This technique also works well for sign-up form copy. If you want someone to give you their personal information, you need to give them a good reason to do so – “Join Now” and “Sign Up” are not good reasons – they are straight-up orders. By using the get approach here, you’ll force yourself to focus on the benefit of signing up, and not just the act itself. Here’s another example from that betting forum.
I used the get approach on the form as well and saw another significant lift. Notice that I changed both the form headline and the button copy to focus on the benefit of joining – not the act itself. landing-page-copy-leadgen There are many other instances where this technique can help you write better landing page copy. Bullets points, email subject lines, banner ads, pop-ups and PPC ads are all a good examples of test cases for the get approach. How To Get Started Go over your landing page copy and look for headlines, bullet points, buttons and forms that convey no value or that are just difficult to understand. Use the get technique to draft copy variations and then test them to see for yourself if it gets your conversions to the next level.