Post by huangshi715 on Feb 15, 2024 9:01:06 GMT
Not much friction here. After clicking, I’m presented with this short popup form: 560where-report It’s got one field, so filling it out feels relatively painless. I’m then taken to a download page, where I can immediately download the report. 560allset-download-now After download, subscribers are sent a seven-part autoresponder sequence that teaches them how native ads work (including a pitch for their services in the P.S. of each email). For some extra conversion power, people who landed on the landing page but didn’t opt in are retargeted on Facebook. With the results that Single Grain is getting, it’s clear that done right, you can get good results with gated content.
But why has this campaign performed so well? According to Tom Lambert, Single Papua New Guinea Email List Grain’s Director of Paid Acquisition: It speaks to a very specific pain point most marketers share (display advertising not working). The offer pre-qualifies prospects: marketers who struggle with or are interested in alternative marketing sources. The copy builds desire for the report. Not revealing the method creates an element of mystery (curiosity is the ultimate persuasion tool). There is message and design match between the ad and landing page, so people know they’re in the right place.
The 2-step optin lets the prospect take a small step (a micro-commitment) before asking for their information. Now let’s look at another winning gated content campaign. Digital Marketer’s gated content campaign that converts at 45.2% Conversion rate on the landing page: 45.2% Leads: 23,735 over 45 days Facebook ad CTR: 1.88% This campaign also begins with a Facebook ad: 560digi-marketer-facebook-ad The simple and direct ad features Digital Marketer’s signature design elements, so it’s easily recognizable to DM followers. The ad copy poses a question, coupled with a call to action.
But why has this campaign performed so well? According to Tom Lambert, Single Papua New Guinea Email List Grain’s Director of Paid Acquisition: It speaks to a very specific pain point most marketers share (display advertising not working). The offer pre-qualifies prospects: marketers who struggle with or are interested in alternative marketing sources. The copy builds desire for the report. Not revealing the method creates an element of mystery (curiosity is the ultimate persuasion tool). There is message and design match between the ad and landing page, so people know they’re in the right place.
The 2-step optin lets the prospect take a small step (a micro-commitment) before asking for their information. Now let’s look at another winning gated content campaign. Digital Marketer’s gated content campaign that converts at 45.2% Conversion rate on the landing page: 45.2% Leads: 23,735 over 45 days Facebook ad CTR: 1.88% This campaign also begins with a Facebook ad: 560digi-marketer-facebook-ad The simple and direct ad features Digital Marketer’s signature design elements, so it’s easily recognizable to DM followers. The ad copy poses a question, coupled with a call to action.