Post by huangshi715 on Feb 15, 2024 5:39:56 GMT
If you subscribe to any marketing blogs, then you’ve probably read tons of articles about common landing page conversion killers. With mobile landing pages, many of the same best practices still apply. But a different device (and a different state of mind) introduces new barriers. With a new set of constraints, your best bet is to get creative – and as we learned in the latest episode of Page Fights, there’s a lot you can do to make your mobile visitors less likely to bail. Regular judges Oli Gardner and Peep Laja were joined by guest judge and user experience champion Craig Sullivan to drag 10 mobile landing pages through the mud for your benefit: In the process, they named five common conversion barriers that demotivate mobile landing page visitors from taking action. Watch the full episode here, or read on for the distilled wisdom.
Your form is long and intimidating When people land on your page, they shouldn’t feel a sense of dread wash over them. Peep had problems with the clarity of the offer on Crystal Ball’s mobile landing page, but thought the length of the form was the real conversion killer. “You want me to type all of this on my phone?” crystal-ball-form UAE Email List Craig agreed that the number of mandatory fields was excessive, given that you can follow up for most of that information later via a phone call. Both judges recommended stripping down the number of (mandatory) fields to reduce friction – both perceived and physical: The judges also touched on some other points for making form completion a little less daunting.
As Craig pointed out, some of the pages had glitchy form error messages that appeared further up on the page – out of the visitor’s viewport. Given that people are filling out the form with their thumbs, errors are inevitable. The judges explained that you need to make error messages clear and even delightful to encourage prospects to try again. Consider Creative Circle’s approach to the same problem. Their form wiggles upon error, giving prospects clear feedback that they need to try again. Form errors are inevitable. Give mobile users clear feedback that shows they need to try again.
Your form is long and intimidating When people land on your page, they shouldn’t feel a sense of dread wash over them. Peep had problems with the clarity of the offer on Crystal Ball’s mobile landing page, but thought the length of the form was the real conversion killer. “You want me to type all of this on my phone?” crystal-ball-form UAE Email List Craig agreed that the number of mandatory fields was excessive, given that you can follow up for most of that information later via a phone call. Both judges recommended stripping down the number of (mandatory) fields to reduce friction – both perceived and physical: The judges also touched on some other points for making form completion a little less daunting.
As Craig pointed out, some of the pages had glitchy form error messages that appeared further up on the page – out of the visitor’s viewport. Given that people are filling out the form with their thumbs, errors are inevitable. The judges explained that you need to make error messages clear and even delightful to encourage prospects to try again. Consider Creative Circle’s approach to the same problem. Their form wiggles upon error, giving prospects clear feedback that they need to try again. Form errors are inevitable. Give mobile users clear feedback that shows they need to try again.